We open on macro shots of Beyond’s componentry, beginning with the punch hole. Bold typography moves across in contrasting black&white colors. The Bold Typography projections are both real projection and both postproduction superimposed layers. The real projection approach ( inspired by the Jenny Holzer city video projections ) could be tested in the pre shooting stages.
The technique to scroll the big Typography on a big LED panel allows to shoot the Typography’s real reflections on the black polished surface of the Samsung smartphone components. These components could be built in a larger scale to allow better definition and easier use of precision camera movements.