Beyond, as its predecessors, are so beautifully crafted and machined, that this film begs us to use its design elements as inspiration, as a guide to design movements, design lighting, and a visual language that allows us to showcase it in all its beauty, while presenting its feature in a poetic yet still clearly understood way.
I will design and create light and product movement on camera, using CG only to augment where the idea or sequence truly needs it or to allow artistic license.
Our viewer is already used to a lot of CG, to a nausea inducing level, so lets go in a route that instead allow us to remove their cynicism and mesmerize them by showcasing, on camera, the beauty of the product, its features, its design language all while tying its features into sequences that illustrate their use.
We can have very precise and dynamic practical fx, camera and product movements, practical lighting. This can set the mood for our film. Later in the presentation you will see an edit of videos to help illustrate all that I want to convey.
The poetic use of images in the field, as those in the aquarium, library and desert, are wonderful ways to illustrate the features.
In order to truly be at the level of the quality of the features, these sequences must be exquisitely in their beauty and cinematography. Our hero is the Galaxy Beyond, of course, but these sequences will seduce our viewer into a world showcased beautifully because of the product and its features.
In other words, the beauty is a direct representation of the level of quality Beyond brings to the user, as such we must take the same care in designing, thinking about, and implementing these sequences.
In the following pages you will see the images the have inspired me upon thinking of this project. In some cases I explain my vision with photos and words. In the section for video references, which you will find towards the end of the presentation, we have edited together videos (with slates to explain what we want you to focus on) that illustrate what I will state in the next pages, or my interpretation of the agency creative along with my vision.
I hope you enjoy it and that this can be the start of a beautiful collaboration.