TYPOGRAPHY + TRANSITION STYLE
The use of bold typefaces as a trigger for activating the Samsung Fit, as if the typeface interacts and awakens the product can serve as a good way to illustrate how our images will seamlessly transitions between the product, lifestyle situations, and illustrations of the functions.
The creative use of bold typography will support and validate the strong impact of the product’s detail shots. The texts serve more than just as a purely visual aid, it is a way of expressing the personality of a product whilst forming part of the “voice and tone” of the communication.
DESIGN + BATTERY LIFE
Here we begin what is a marriage of beauty and convenience. Our product is presented for the 1st time in a situation. Our main Character is asleep, but the FIT is aware of this, and is monitoring her. Here, by how we stage the scene, we can illustrate the way its functions and design are non intrusive as well as can functions regardless of the user. Its usefulness is matched by the manner that it assists the user in a non intrusive way.
As well as showcasing the usefulness of the FIT, here we will dig deep inside the battery. This is essential since part of the product’s advantage and non intrusiveness is that once you have it on you do not have to worry about it for a week. Here we again, from the arm of our female Character, we can seamlessly transition into the heart of the FIT to showcase the battery. A combination of practical mock ups, and CG will aid in gently transitioning into these scenes.
Please click on the video below to see a see a few references on typography as well as transitions between product and or vignettes.