STRESS MANAGEMENT - SMART EXPERIENCE
In this case, the stress relief vignette, I propose we handle ourselves in a more visually impactful setting. By this I am not referring to the style of photography but rather where we stage our vignette.
Instead of being in a pool, our female hero is surfing in the pacific ocean. This allows for more dramatic and visually arresting footage as well as a more complex showcasing of the FIT’s stress management feature. It also shows the product in use in the same way it would be if it was in a pool, but rather in a manner that is more energetic and demanding. Demanding not only of the hero character, but of our hero product.
By combining our surfing scenes, the power of water and the smooth flow of the waves with the smooth surfaces of the FIT, we once again are using the design language of the product to help not only display the features but in this case, the nature of the setting allows us to use water and waves as a transition source into our next scenes.