Every Christmas, we struggle to find the perfect gifts for our loved ones. It’s never easy. You want the gift to express how you feel about the person, to let them know that they’re important and loved. You’d buy them the whole world if you could.
Which is why a lottery ticket says so much. It’s a gift of possibility. You’re giving them a chance to have their lives changed, to bring their desires within reach. Simply put, a lottery ticket is a surprising and loving way to show you care about someone.
As I see it, this is a lighthearted and emotional campaign. We’re deep into the Christmas season when the nights come early, family’s cozy up inside, warm drinks are shared, and colored lights add beauty and cheer. It’s a time when we shrug off the stresses of work and everyday life and connect with one another. A time when we remember the good times throughout the past year, laugh at silly stories, and share our feelings.
It’s in this warm, Christmas mood that our stories take place. So let’s put the audience in the Christmas spirit, make them smile, and show them that an Illinois Lottery ticket can be a perfect gift.